{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While the majority of high-end brands drive exposure with social media sites advertising and marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not changed a lot in years; it does not have TikTok, and doesn't give c